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Ep 372 Brighter Vision’s Niche Strategy Leads to $17.5 Million Acquisition with Perry Rosenbloom

Built to Sell Radio

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Is It That Easy to Focus on Therapists?

The business you were, the business you had before was a kind of generic web development shop. The websites are search engine optimization for anybody and everyone. And then by kind of like refocusing on a specific niche and going after a recurring revenue model, we never had to keep fishing for a bigger fish every single few months to get a new contract. I wouldn't say it was a profound decision to focus on therapists. I think it was just a lot of luck that we ended up doing that.

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