How Did You Cross Sell Your Practice Management Solution?

I find it fascinating that you reached this fork in the road where you had very clearly two potential growth strategies. One being cross sell new product to your existing customers, which you have an existing install base. The second was go find new niche adjacent markets, other health practitioners and so forth. What was your decision making criteria? We're really good at what we were doing. I want to get to how it paid off specifically the business.

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