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Ep 372 Brighter Vision’s Niche Strategy Leads to $17.5 Million Acquisition with Perry Rosenbloom

Built to Sell Radio

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What Kind of Advice Did Pete Give You in Negotiating a LOI?

Pete is the investor, the guy who gave you a couple hundred grand and built out the social stuff. Pete would help guide me through what they were going to say and then how I should respond. He was an FBI hostage negotiator. And so we'd have these conversations and it would literally go almost to a T. We negotiated a fair amount into the LOI various terms in addition to just like the standard price.

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