

Episode 156: Profit on Purpose: Peter Czapp’s 7 Levers for Consultancy Growth
Jun 26, 2025
Peter Czapp, Co-Founder of the Wow Company and creator of BenchPress, shares invaluable insights on how consultancies can thrive financially. He reveals the seven levers that top firms use for profitability, including effective pricing strategies that reflect true value and the power of niche positioning. The conversation dives into the critical metrics that matter and emphasizes intentionality in growth. Peter also discusses the importance of creating a culture that embraces profitability while maintaining a positive atmosphere.
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Power of Differentiated Positioning
- Differentiated positioning is the foundation for consultancy profitability and growth.
- Firms with very differentiated propositions are twice as likely to grow fast and be highly profitable.
Gradual Niching Success Story
- A marketing consultancy gradually narrowed its niche to pensions communications for financial services.
- This created a blue ocean with no competition, allowing them to charge premium prices and be highly profitable.
Gradual Niching Advice
- Take gradual next steps to narrow your focus instead of making abrupt changes.
- Strongly articulate your positioning but still consider taking work outside your niche initially.