Let's talk branding

Zoe Scaman - Community building for brands

Feb 21, 2022

37:23

Creator website

Highlights

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Episode notes

What Is a Community?

01:50

Are You Building a Community?

02:57

The Metavers and the Metavers - What's Happening?

05:04

What's the Future of Branding?

04:09

Introduction

1min

What Is a Branding?

2min

What Is a Community?

2min

Brands That Build Community

3min

What Can Community Really Do for Your Brand?

4min

Are You Building a Community?

3min

Are There Things That Can Go Wrong When Investing in Communities?

2min

Is It Smart to Invest if You Have Limited Resources?

3min

Is There a Way to Balance Reach and Frequency?

2min

10.

How to Transform Community Marketing Campaigns

2min

11.

Discord

3min

12.

The Metavers and the Metavers - What's Happening?

5min

13.

What's the Future of Branding?

4min

In this episode, I talk with Zoe Scaman, founder at Bodacious, a strategy studio. We have a deep and interesting conversation about the role of communities in building stronger brands. Zoe has a fresh and nuanced take on things like 'fandom' and the value they can create for brands.

Zoe on Twitter

If you're interested in learning more about brand strategy research, check out my latest course here. Use PODCASTLTB and get a 20% discount.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

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