What Can Community Really Do for Your Brand?

For many years, we were essentially told that loyalty is cono pointless. But now what we're starting to see with the way tha we're thinking about community is not just about purchase frequency. What if it's about feedback loops in terms of them giving us really valuable advice on where our products and services should go next? So actually these people feel like they're a part of something special. And in a very similar case to what i mentioned with glossier, they don't go out into the world and they become your loudest advocates for you.