Is It Smart to Invest if You Have Limited Resources?

Soi, i agree on that sense. But for smaller brancs, even start up like, is it smart to invest if you have limited resources? And how can this be an engine of growth? Absolutely so. One of the things that's happening at the moment is the back lash against the d to c model. The cost of a social ad has gone through the roof. You just literally can't keep your costs low and grow at the same time. That whole model of builda web's ee, wrap it in a life style, chove it on facebook. That doesn't work. Instead, it's about growing a little bit slower, having a really strong community