
Zoe Scaman - Community building for brands
Let's talk branding
Are You Building a Community?
Community building needs to have a very distinct roll and intent behind it. Do you want to go and hand picka some incredibly influential advocates and get them to contribute future product making decisions? A which could be something that lush are doing, for example, around their kind of products and services. So again, it's just about being really, really clear on what is the pis mostly also looking at it from a community perspective.
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