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Zoe Scaman - Community building for brands
Let's talk branding
What Is a Community?
i think for a long time we've used the word community in the wrong way. To me, a community is real peer to peer interaction. And you don't really have that on social medio. So i think looking at community intimes aboutty, how do we start to create as new spaces? Where are those spaces? How do we begin to cultivate those connections?"
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