Let's talk branding cover image

Zoe Scaman - Community building for brands

Let's talk branding

CHAPTER

Are There Things That Can Go Wrong When Investing in Communities?

Gouche have accidentally done with their discord server over the last couple of weeks. They set this thing up with no understanding that they actually needed a road map. And so a lot people joined it, and unfortunately, the've had such a shit experience they probably won't come back again. But i think when it comes to where we're headed with the value that community can potentially create, we need start taking this seriously,. We need to turn it into a proper skill set, proper structure, proper strategy.

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