Discord

Right now, social medior platforms are not set up to really cultivate community. A lot of the time, they are set up for broadcast - whether it be tik tok or instagram. The difficulty with discord at the moment is that they were not set up for this. And so they are way behind when it comes to the kind of product, in service and integrations. So i think what we're going to see is more and more brand start to think about social media as discovery and reach but also funneling people into a space where they own it too.