
Zoe Scaman - Community building for brands
Let's talk branding
How to Transform Community Marketing Campaigns
i'm really interested if you have any ideas about how we can transform the nteactions and things that go on inside of a community to bigger, let's say, campaigns and advertising and marketing efforts. Yes, i think, again, it just goes back to the role of the community and what they're trying to do for you. It could be myriad different ways of thinking about it. So take that idea of community byin or community co creationor shaping, or navigation and creativity, and use that as a spring board for the communications messages that you're putting out there.
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