Is There a Way to Balance Reach and Frequency?

I'm wondering, like for any brand, at a certain point you need the scale and you need to reach as we know. Is there a way to think about balancing like building fame and building community? For you a hundred %, yest's not all about building community. Yes, really interestsing also reminds me, asfor a squat, they also seem to have a really successful run with that. And i think that for me, as is kind of wore,. we need to get to, we need to try and get to that balance.