Let's talk branding cover image

Zoe Scaman - Community building for brands

Let's talk branding

CHAPTER

Brands That Build Community

Glossier created a slack group for some of the people who were much more influential and much more into their brand. They asked those people for feedback on formulations, packaging,. design colors for their make-up range. So there was real listening and real kind of value at happening in those feedback loops. And so they almost acted as a highly motivated distribution network, kind of marketing channel for them - which i think is really interesting.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner