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Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Bob Moesta's Jobs-To-Be-Done: Your Fix for Selling Without Gagging
Oct 10, 2023
Bob Moesta, an advocate of the Jobs-To-Be-Done theory and President & CEO of The ReWired Group, discusses customer personas, understanding customer needs, aligning marketing with consumer use, decoding true consumer intent, the power of stories in selling, and the unseen forces driving purchases. He also shares insights on picking a winning selling strategy and finding the right employees.
50:04
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Quick takeaways
- Customer-centric approach is crucial in marketing to understand needs and tailor messaging.
- Implementing the jobs-to-be-done framework requires moving beyond correlation to causation and uncovering customer context and outcomes.
Deep dives
1. Importance of Being Customer-Centric
The podcast episode emphasizes the significance of taking a customer-centric approach in marketing. It highlights the difference between understanding what customers are trying to buy versus what marketers are trying to sell them. By focusing on the customer's struggle and desired progress, marketers can better understand their needs and tailor their messaging accordingly.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode