Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast Bob Moesta's Jobs-To-Be-Done: Your Fix for Selling Without Gagging
15 snips
Oct 10, 2023 
Bob Moesta, an advocate of the Jobs-To-Be-Done theory and President & CEO of The ReWired Group, discusses customer personas, understanding customer needs, aligning marketing with consumer use, decoding true consumer intent, the power of stories in selling, and the unseen forces driving purchases. He also shares insights on picking a winning selling strategy and finding the right employees.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Understanding the 'job to be done' theory and its complexities
01:50 • 2min
Understanding the Limitations of Focus Groups and Extracting Insights through Customer Interviews
04:09 • 3min
Understanding the Difference between Purchase and Usage
07:36 • 10min
Understanding the Role of Marketing
17:26 • 9min
Understanding Customer Needs and Stories
26:06 • 20min
Four Influential Individuals in the Speaker's Career
45:42 • 2min
Guest Speaker Shares Contact Information and Promotes Podcast and Newsletter
47:34 • 3min