2min chapter

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

Bob Moesta's Jobs-To-Be-Done: Your Fix for Selling Without Gagging

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

CHAPTER

Introduction

This chapter explores the importance of being customer-centric and understanding what customers are trying to buy rather than focusing on what the company is trying to sell. It highlights the difference between the sales process and the customer's buying process.

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