AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min chapter
Bob Moesta's Jobs-To-Be-Done: Your Fix for Selling Without Gagging
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Understanding the Limitations of Focus Groups and Extracting Insights through Customer Interviews
This chapter explores the drawbacks of relying solely on focus groups to understand people's wants and needs, highlighting the importance of individual stories. The speaker shares insights from their own experience with customer interviews, emphasizing the need for different interview approaches based on product categories and behaviors.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode