I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io
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Delve into the insights of the Jobs-To-Be-Done theory with its advocate, Bob Moesta. As the mastermind behind over 3,500 product launches and the President & CEO of The ReWired Group, he offers a fresh perspective on understanding customer needs.
Having worked alongside the renowned Professor Clayton Christensen and as the Co-Founder of Laser Ventures, Bob is here to guide you on how to transition from just selling to genuinely helping customers in their journey.
Topics Covered:
- (00:00) - Intro
- (02:37) - Customer personas need to die: sorry not sorry
- (05:33) - Ever wondered why you just bought that?
- (09:08) - The Intercom effect: How to turn $5 million into a billion by understanding customer needs
- (14:43) - Betty White's secrets: How to align marketing with actual consumer use
- (17:38) - Stop playing marketing bingo and start playing chess
- (19:25) - This is what your selling should start with
- (22:57) - The struggling moment revelation: decoding true consumer intent
- (26:17) - It's stories, not stereotypes, that sell
- (33:29) - You think you know, but you have no idea: the unseen forces driving purchases
- (36:51) - How game theory beats economics every time
- (38:41) - Picking your winning selling strategy
- (40:57) - Why your perfect employee might be working at Chipotle right now
- (43:48) - Are all your life choices a lie?
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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io
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