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10min chapter
Bob Moesta's Jobs-To-Be-Done: Your Fix for Selling Without Gagging
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Understanding the Difference between Purchase and Usage
The chapter explores the difference between the purchase and usage of a product, emphasizing the importance of designing for both. It provides examples from companies like Intercom to demonstrate how aligning with customer behavior can improve revenue and sales growth.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode