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20min chapter
Bob Moesta's Jobs-To-Be-Done: Your Fix for Selling Without Gagging
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Understanding Customer Needs and Stories
This chapter discusses the process of understanding customer needs and finding patterns in their stories. It emphasizes the importance of looking for similarities and contrasts between different stories to identify the reasons why people buy a product. The chapter also highlights the power of understanding customer stories and the different reasons why people join a particular community.
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Listen to the best highlights from the podcasts you love and dive into the full episode