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Bob Moesta's Jobs-To-Be-Done: Your Fix for Selling Without Gagging
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Understanding the 'job to be done' theory and its complexities
The host introduces a guest who is an expert in the 'job to be done' theory, discussing why it is often misunderstood and how businesses can better serve their customers by focusing on the progress customers want to make in their lives.
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