Bob Moesta, co-creator of the Jobs To Be Done (JTBD) framework, discusses various flavors of the JTBD framework, best practices for implementation, B2B vs. B2C interviews, common mistakes in implementation, and when not to use it. They also explore the misconception that JTBD is solely about pain and gain, emphasizing the importance of context and outcome in understanding behavior and decision-making. Example of Snickers and Milky Way illustrate how similar products compete in different job contexts.

Bob Moesta, co-creator of Jobs To Be Done framework, discusses the importance of context in product design. They share the famous milkshake story and how it led to a new category of yogurt smoothies. They emphasize the need to understand why people buy something rather than convincing them to buy. Positioning should guide customers in buying, not selling. The chapter also delves into the evolution of Intercom's positioning and the importance of building a product that fits customer needs.

Bob Moesta, an expert in customer insights, discusses deep listening, building trust with customers, and the importance of qualitative research. He also challenges the idea that customers always know what they want, emphasizing the value of understanding their underlying needs.

Bob Moesta, co-developer of Jobs to Be Done framework, discusses how to start with JTBD, case studies in SAAS and selling houses, when not to use the approach, and common mistakes. The podcast explores the evolution of Jobs to be Done concept, relationship between jobs framework and personas, customer insights in the housing industry, upcoming book release, insights on AI for Jobs to be Done, and limitations of AI in product management.

Bob Moesta, a pioneer of the Jobs-to-be-Done framework, shares insights on understanding customers through their perspective, struggling moments, and conducting in-depth interviews. He emphasizes the importance of uncovering customer motivations and using Jobs to Be Done as a tool for designing better product experiences. A must-listen for product managers and anyone building products customers will love.

In this engaging discussion, Michael B. Horn, co-founder of the Clayton Christensen Institute, and Bob Moesta, founder of Rewired Group, share nine actionable steps for advancing your career. They delve into the significance of networking and crafting a personal career narrative that connects with employers. The duo emphasizes the importance of informational interviews and weak ties in discovering hidden job opportunities. They also explore rethinking job structures, focusing on respect and fulfillment over mere financial gain, to enhance overall job satisfaction.

Does this sound familiar?  * Are you always one prototype away from a solution but never seem to get there?  * Do you spend most of your time fixing problems you did not anticipate?  * Does it seem like everything is going well until launch when it all falls apart?  * Are you getting very little return on the resources you deploy?  * Does the performance of your product in the market rarely meet the predicted targets? 
 Intrigued? So was I. If you answered yes, then you are like a young version of our guest.  Today, he will teach you both the science and art to innovation.  It is a pleasure to welcome a friend of the show to share insights from his latest book, "Learning to Build: The 5 Bedrock Skills of Innovators and Entrepreneurs", Bob Moesta.

As legendary Harvard Business School professor Theodore Levitt said, "People don't want to buy a quarter-inch drill. They want a quarter-inch hole!" Many organisations focus on creating products for narrow demographic segments rather than satisfying needs when customers want to "hire" a product to do a job. We are joined by Bob Moesta, Master Innovator, Maker and Entrepreneur; Expert Investigator of Consumers’ Motivations and Decision-Making Processes; Co-Creator of the “Jobs-To-Be-Done” Theory; President of The ReWired Group.  Clayton Christensen mentored Bob Moesta, and they became fast friends. Bob was one of the principal architects of the Jobs To Be Done theory. He expands on the theory and shares his respect for his friend Clay. Find Bob here: https://therewiredgroup.com

Bob Moesta, an advocate of the Jobs-To-Be-Done theory and President & CEO of The ReWired Group, discusses customer personas, understanding customer needs, aligning marketing with consumer use, decoding true consumer intent, the power of stories in selling, and the unseen forces driving purchases. He also shares insights on picking a winning selling strategy and finding the right employees.

Bob Moesta, co-creator of the Jobs to Be Done framework and CEO of Re-wired Group, shares insights from his extensive experience in product development. He discusses how understanding a customer's context and desired outcomes can revolutionize product innovation. Moesta emphasizes that just 10-12 interviews can reveal vital patterns and highlights the importance of aligning product, design, and marketing teams through JTBD. He also critiques traditional competitive analysis and showcases the effectiveness of a problem-centric approach in product planning.