Bob Moesta

Bob Moesta, co-creator of the Jobs To Be Done framework and CEO of The Re-Wired Group, shares his expertise on understanding consumer behavior. He uses relatable examples, like Snickers versus Milky Way, to illustrate the essence of JTBD in product choices. The conversation covers best practices for interviews with B2B and B2C customers, common pitfalls in implementation, and when JTBD might not be the right approach. Moesta emphasizes the importance of context and genuine customer needs in driving effective product development.

Bob Moesta, co-creator of the Jobs to Be Done framework and author of "Job Moves," shares insights from interviews with over 1,000 career changers. He discusses the four quests driving career transitions and how experiences often outweigh job features like salary. Moesta highlights the importance of recognizing what energizes versus drains you and introduces the concept of a 'jobcation' for career reflection. He also offers guidance on crafting your career story and prototyping potential career paths.

Bob Moesta, co-creator of Jobs To Be Done framework, discusses the importance of context in product design. They share the famous milkshake story and how it led to a new category of yogurt smoothies. They emphasize the need to understand why people buy something rather than convincing them to buy. Positioning should guide customers in buying, not selling. The chapter also delves into the evolution of Intercom's positioning and the importance of building a product that fits customer needs.

Bob Moesta, founder of The Re-Wired Group and co-creator of the Jobs-to-be-Done framework, dives into the art of understanding customer motivations. He shares innovative interview techniques that uncover the deeper issues behind purchasing decisions. Traditional market research falls short, so Bob emphasizes meaningful interviews that address actual customer jobs. The conversation also touches on the importance of collaboration among marketing, sales, and customer success to foster business growth. Unlock insights that truly resonate with customers!

Bob Moesta, Founder and CEO of the Rewired Group, shares his expertise in customer interviews and product-market fit. He emphasizes the art of deep listening, revealing how it unlocks true customer needs. Moesta challenges the idea that customers always know what they want and introduces concepts like 'the jeweller effect' to foster trust. He also delves into qualitative research, underscoring the importance of understanding customer motivations and behaviors for effective marketing strategies.

Bob Moesta, co-developer of Jobs to Be Done framework, discusses how to start with JTBD, case studies in SAAS and selling houses, when not to use the approach, and common mistakes. The podcast explores the evolution of Jobs to be Done concept, relationship between jobs framework and personas, customer insights in the housing industry, upcoming book release, insights on AI for Jobs to be Done, and limitations of AI in product management.

Bob Moesta, co-creator of the Jobs to Be Done framework and CEO of Re-wired Group, shares insights from his extensive experience in product development. He discusses how understanding a customer's context and desired outcomes can revolutionize product innovation. Moesta emphasizes that just 10-12 interviews can reveal vital patterns and highlights the importance of aligning product, design, and marketing teams through JTBD. He also critiques traditional competitive analysis and showcases the effectiveness of a problem-centric approach in product planning.

As legendary Harvard Business School professor Theodore Levitt said, "People don't want to buy a quarter-inch drill. They want a quarter-inch hole!" Many organisations focus on creating products for narrow demographic segments rather than satisfying needs when customers want to "hire" a product to do a job. We are joined by Bob Moesta, Master Innovator, Maker and Entrepreneur; Expert Investigator of Consumers' Motivations and Decision-Making Processes; Co-Creator of the "Jobs-To-Be-Done" Theory; President of The ReWired Group. Clayton Christensen mentored Bob Moesta, and they became fast friends. Bob was one of the principal architects of the Jobs To Be Done theory. He expands on the theory and shares his respect for his friend Clay. Find Bob here: https://therewiredgroup.com

Bob Moesta, a pioneer of the Jobs-to-be-Done framework, shares insights on understanding customers through their perspective, struggling moments, and conducting in-depth interviews. He emphasizes the importance of uncovering customer motivations and using Jobs to Be Done as a tool for designing better product experiences. A must-listen for product managers and anyone building products customers will love.

In this engaging discussion, Michael B. Horn, co-founder of the Clayton Christensen Institute, and Bob Moesta, founder of Rewired Group, share nine actionable steps for advancing your career. They delve into the significance of networking and crafting a personal career narrative that connects with employers. The duo emphasizes the importance of informational interviews and weak ties in discovering hidden job opportunities. They also explore rethinking job structures, focusing on respect and fulfillment over mere financial gain, to enhance overall job satisfaction.