423: Jobs-to-be-Done: Customer Interviews That Drive Growth - with Bob Moesta

Bob Moesta, founder of The Re-Wired Group and co-creator of the Jobs-to-be-Done framework, dives into the art of understanding customer motivations. He shares innovative interview techniques that uncover the deeper issues behind purchasing decisions. Traditional market research falls short, so Bob emphasizes meaningful interviews that address actual customer jobs. The conversation also touches on the importance of collaboration among marketing, sales, and customer success to foster business growth. Unlock insights that truly resonate with customers!