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11min chapter
423: Jobs-to-be-Done: Customer Interviews That Drive Growth - with Bob Moesta
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Mastering Customer Interviews
This chapter explores the nuanced techniques of conducting effective customer interviews, focusing on how encouraging negativity can unveil deeper insights. It highlights the importance of structuring these interviews to uncover critical customer needs, thereby enhancing product development and sales strategies.
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