423: Jobs-to-be-Done: Customer Interviews That Drive Growth - with Bob Moesta
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
00:00
Understanding Customer Motivations Through Innovative Interviews
This chapter explores the 'Jobs-to-be-Done' framework to reveal the true motivations behind customer behavior. It emphasizes the limitations of traditional market research and introduces innovative interview techniques to better understand customer needs and desires.
Transcript
Play full episode
