423: Jobs-to-be-Done: Customer Interviews That Drive Growth - with Bob Moesta
The SaaS Podcast: Build, Launch & Scale Your SaaS
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Understanding Customer Motivations Through Innovative Interviews
This chapter explores the 'Jobs-to-be-Done' framework to reveal the true motivations behind customer behavior. It emphasizes the limitations of traditional market research and introduces innovative interview techniques to better understand customer needs and desires.
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Transcript
