423: Jobs-to-be-Done: Customer Interviews That Drive Growth - with Bob Moesta
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Intro
This chapter explores the significance of conducting customer interviews to uncover the motivations behind purchasing decisions. It emphasizes the Jobs-to-be-Done framework and advocates for targeted interviews to gain deeper insights into customer struggles, helping founders align their products with market needs.
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