423: Jobs-to-be-Done: Customer Interviews That Drive Growth - with Bob Moesta
The SaaS Podcast: Build, Launch & Scale Your SaaS
00:00
Intro
This chapter explores the significance of conducting customer interviews to uncover the motivations behind purchasing decisions. It emphasizes the Jobs-to-be-Done framework and advocates for targeted interviews to gain deeper insights into customer struggles, helping founders align their products with market needs.
Play episode from 00:00
Transcript
