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5min chapter
423: Jobs-to-be-Done: Customer Interviews That Drive Growth - with Bob Moesta
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Unlocking Customer Insights
This chapter offers practical guidance for founders on utilizing the jobs-to-be-done framework during customer interviews. It emphasizes understanding user motivations for product switching and career changes, while also reflecting on personal growth influenced by mentorship.
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