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This Week in Startups

Decoding Customer Insights, Trust, and the Jobs-to-be-Done Framework with Bob Moesta | E1943

May 3, 2024
01:24:51
Snipd AI
Bob Moesta, an expert in customer insights, discusses deep listening, building trust with customers, and the importance of qualitative research. He also challenges the idea that customers always know what they want, emphasizing the value of understanding their underlying needs.
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Podcast summary created with Snipd AI

Quick takeaways

  • Deep listening is crucial for customer insights.
  • Target unmet needs for successful product development.

Deep dives

Creating Trust through Responsive Communication

Building trust with customers involves being responsive but not overly so. By setting a window for communication, such as responding within 24 hours, you signal authenticity and avoid seeming automated. This approach fosters trust by showing genuine interest and attentiveness without overwhelming the customer with immediate responses.

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