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Decoding Customer Insights, Trust, and the Jobs-to-be-Done Framework with Bob Moesta | E1943

This Week in Startups

CHAPTER

Understanding Customer Behavior Beyond Traditional Personas

This chapter delves into the significance of grasping the context surrounding customer behaviors and decision-making. It critiques conventional approaches centered on predefined personas, advocating for a deeper analysis of the factors that influence habit changes and genuine market needs.

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