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Decoding Customer Insights, Trust, and the Jobs-to-be-Done Framework with Bob Moesta | E1943

This Week in Startups

CHAPTER

Consumer Behavior and Market Innovations

This chapter explores the strategic underpinnings of marketing everyday products like mattresses and Snickers bars, emphasizing the importance of understanding consumer behavior. It also delves into the automotive industry's shift from gas to electric vehicles, examining brand loyalty and the psychological barriers consumers face. The discussion highlights how overcoming apprehensions and enhancing experiences can drive the adoption of new technologies, shaping the future of consumer choices.

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