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Decoding Customer Insights, Trust, and the Jobs-to-be-Done Framework with Bob Moesta | E1943

This Week in Startups

CHAPTER

Navigating Complex Purchases

This chapter examines the challenges of buying decisions when the buyer is not the end user, focusing on scenarios like B2B transactions and gift-giving. The conversation highlights the role of trust and education in customer relationships and introduces ideas to ease consumer anxiety in purchases, such as a 'super diamond seller' certification. Practical strategies are discussed, emphasizing the importance of understanding customer needs and maintaining authenticity in communications.

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