7min chapter

This Week in Startups cover image

Decoding Customer Insights, Trust, and the Jobs-to-be-Done Framework with Bob Moesta | E1943

This Week in Startups

CHAPTER

Navigating Complex Purchases

This chapter examines the challenges of buying decisions when the buyer is not the end user, focusing on scenarios like B2B transactions and gift-giving. The conversation highlights the role of trust and education in customer relationships and introduces ideas to ease consumer anxiety in purchases, such as a 'super diamond seller' certification. Practical strategies are discussed, emphasizing the importance of understanding customer needs and maintaining authenticity in communications.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode