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Decoding Customer Insights, Trust, and the Jobs-to-be-Done Framework with Bob Moesta | E1943

This Week in Startups

CHAPTER

Finding Joy and Understanding Consumers

This chapter explores the importance of personal reflection and engaging in joyful activities, sparked by the discussion of a friend's death. It also delves into qualitative research in understanding consumer motivations, emphasizing the need for targeted marketing strategies that resonate with deeper psychological drivers behind purchasing decisions.

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