
The Product Experience
Getting real with jobs to be done – Bob Moesta (President, CEO, The ReWired Group)
May 1, 2024
Bob Moesta, co-developer of Jobs to Be Done framework, discusses how to start with JTBD, case studies in SAAS and selling houses, when not to use the approach, and common mistakes. The podcast explores the evolution of Jobs to be Done concept, relationship between jobs framework and personas, customer insights in the housing industry, upcoming book release, insights on AI for Jobs to be Done, and limitations of AI in product management.
41:34
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Quick takeaways
- Customers hire products to make progress in their lives, emphasizing a customer-centric approach over a product-centric one.
- Recognizing the degree of irrationality in customer decisions and understanding contextual nuances are crucial in applying Jobs to be Done in product development.
Deep dives
The Origin of Jobs to be Done
Jobs to be Done was born out of Bob Mester's early struggles with dyslexia, leading him to realize that understanding what triggers people to seek new solutions is key. The method focuses on the notion that customers hire products to make progress in their lives, emphasizing a customer-centric approach over a product-centric one. Mester highlights the importance of identifying the moments when people decide they need something new.
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