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Getting real with jobs to be done – Bob Moesta (President, CEO, The ReWired Group)

The Product Experience

CHAPTER

Evolution of Jobs to be Done Concept

A deep dive into the history and development of the jobs to be done concept, emphasizing the significance of understanding why people make purchasing decisions and how products are 'hired' to aid in their progress. The chapter discusses common mistakes in comprehending this concept, highlighting the need for a customer-centric approach and the importance of context in deciphering customer behavior.

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