The Product Experience cover image

Getting real with jobs to be done – Bob Moesta (President, CEO, The ReWired Group)

The Product Experience

CHAPTER

Uncovering Customer Insights in the Housing Industry

Exploring the application of the Jobs to be Done framework in the housing industry, the chapter reveals insights on downsizing, emotional attachments to possessions, and adapting marketing strategies based on customer behaviors. Examples from tech companies like Face Camp and Twitter showcase how understanding customer needs drives growth and success, emphasizing the importance of identifying underlying needs over surface-level requests.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner