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9min chapter
Bob Moesta's Jobs-To-Be-Done: Your Fix for Selling Without Gagging
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Understanding the Role of Marketing
This chapter explores the role of marketing in connecting with potential customers and leading them to the product. It emphasizes the importance of understanding customer progress, using the concept of jobs to be done, and communicating the right message at the right time.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode