The Frankie Lee Podcast

103 - Ash White - The Dark Side of ECOM - Scaling Hera To £33 Million

Sep 5, 2022

02:58:24

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Highlights

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Episode notes

'Mass of the Earth'

02:04

I Don't Sign the Contract, They Fucked With the Wrong Kid

01:34

Grant Cotd on Mark Me Makes Pr Hard Own University

01:41

Introduction

2min

How Did You Start on Your Antpnarial Journey?

2min

Was It a Normal Life?

2min

Ellen's First Clean Cut

4min

The Pivotal Moment

3min

Was That Your First Solid Idea?

5min

Then I Saw 11 Degrees on Georgy Shaws?

2min

When You Don't Have Any Money

3min

The Ant in the Glass Box

2min

10.

You Think the World Owes You Something?

3min

11.

Do You Know How to Start a Business?

3min

12.

Zero Chances, I've Done It First

2min

13.

The First Vote Shu With Gas

1min

14.

A New Girlfriend Is Coming Down

3min

15.

Mamma Dad, I'll Bet Your Mam Still Worked

2min

16.

Do You Have a Depression?

2min

17.

I've Never Got to the Depths That You've Been To, but I'd Be on My Ars Again

2min

18.

Control Over Your Destiny

4min

19.

'Mass of the Earth'

2min

20.

The New Dragon's Den - A Look at Themselves

2min

21.

How Much Will You Turning Over When You're Still in the House?

3min

22.

How Long Should Someone Keep a Brand Inhouse?

3min

23.

You've Got to Find the New Thing.

2min

24.

Brand Owners Are Trying to Diversify Their Incomes

2min

25.

Shopefy

2min

26.

How to Scale the Fuckat Moon Shot

2min

27.

Don't Buy You, Just Suw You, Right?

3min

28.

I Don't Know What Margin Means

2min

29.

The Real Root Cause Is, You Know, That Julian Got Removed From the Company

2min

30.

The Quality of the Superjoy Coats

4min

31.

How to Get Into Selfages, You Know?

2min

32.

The First Podcast I've Been On, and I'm So Appreciate It

3min

33.

Isis Three Million With No Contract, Three Million Pounds

2min

34.

I Don't Know Where the Sealing Is With Herro

4min

35.

Are We Talking a Couple of Million Dollars?

2min

36.

I Don't Sign the Contract, They Fucked With the Wrong Kid

2min

37.

How Did You Feel Emotionally at This Point?

2min

38.

Howd Wir Get Out of This?

4min

39.

Then I Met Jimshot, a Vidiographer.

2min

40.

Do You Know of Other Brands That Have Been Successfully Taken?

2min

41.

How to Keep the Leverage in Your Hand as an Ecos Econ Brand Owner

2min

42.

How Mush Do You Think They Wold Be Indebted?

2min

43.

Is That the Deal That I Should Have Taken?

2min

44.

Howdi, How Did You in Terms of Luck?

2min

45.

Did the Lambegine Give You What You Thought It Would?

2min

46.

You're Rich to Become Rich, You've Got a Fucku Money

2min

47.

How Does the Legal Team Come In?

2min

48.

The Fast Fashion Founder and I, Like, I Was Suicidal

2min

49.

You're Not Solving the Problem, Isn't It?

4min

50.

I Don't Know What to Do With My Debt.

2min

51.

You Can't Grow, You Cant Do Nothing.

2min

52.

Theajuslikeo, I'm There, but I Can't Do Jack Ship.

2min

53.

The Brands That Smashed the Campaigns With

2min

54.

How Do You Get Your Clothes on to These People?

5min

55.

Then He Fought Floyd Mayweather, and He Was About to Fight Floy Mayweather.

2min

56.

Therwa, You've Been Fuckin or Away?

2min

57.

How to Get Your Brand on the Biggest Scale

3min

58.

Don't Fuck With Debt

2min

59.

Scale Your Business With Shopify Payments

2min

60.

Is There a Fuckin Loop?

2min

61.

Do You Want to Fuck in Love?

2min

62.

You're in So Deep It's Like, What's the Point Anyway?

2min

63.

I've Done All This Stuff, Don't Roll the Dice, Just Do It.

4min

64.

The Story of the Brat and the Brand

2min

65.

Branding, Is a Big Problem

2min

66.

You Know, You've Got a Brand, You Know?

3min

67.

Branding Is So Important

2min

68.

I've Been Checked Out a Lot of Os May. I'm Not Going Anywhere.

2min

69.

Investing in Cryptocurrency, I'm Not Bothered.

2min

70.

Never, Ever, Ever Not Regretted Selling Any Asset That You Have Owned

3min

71.

Grant Cotd on Mark Me Makes Pr Hard Own University

2min

72.

How to Build a Clothing Brand?

2min

73.

Do You Want to Do This Again?

2min

74.

You Can't Leave Nothing, You Cant Leave the Land

5min

In this podcast, I sat down with ECOM entrepreneur Ash White who founded the cult brand Hera from his bedroom and ultimately scaled it to £33 million in sales.

Ash’s story is mad. Having successfully scaled Hera to 7/8 figures Hera started to attract major attention from investors. Not all investors are created equal and after a few wrong moves Ash’s brand was saddled with debt, waist deep in legal cases and the dark side of E-commerce came to light.

This podcast is an education on how to avoid the mistakes that ultimately cost Ash years of growth and nearly lost him everything he worked hard to build.

Ash is a fighter, this podcast is going to change the way you operate your online brand and nothing gets me more hyped than to bring you this story.

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