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103 - Ash White - The Dark Side of ECOM - Scaling Hera To £33 Million

The Frankie Lee Podcast

CHAPTER

Is That the Deal That I Should Have Taken?

"I was angry that so my head was not clear. I've gone from, you know, own abrond, which was valued at x amount, to now it's got fuct because of these people," he says. "Even though the deal in the circumstance was unbelievable, but for me, psychologically, it was like, i wanted to fight and get out of this myself."

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