103 - Ash White - The Dark Side of ECOM - Scaling Hera To £33 Million
The Frankie Lee Podcast
I Don't Know Where the Sealing Is With Herro
The founder of the fashion brand was given a three million pound credit line. He says he didn't know what margin was, or where herro would be when stock arrived. The company spent £2m on one fortshut with wive heard to be the face of the brand. But they were misled by people like that who told them it wouldn't arrive until after christmas and november had already been made. 'It's ridiculous' - Aasim Qureshi is now selling his own clothing range in New York.
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