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103 - Ash White - The Dark Side of ECOM - Scaling Hera To £33 Million

The Frankie Lee Podcast

CHAPTER

The Story of the Brat and the Brand

In the early days of what you were doing, I remember how much better quality your geanes weren than anything else weh'd seen at that time. Ye, i think that's why you could still, because youhad built such a strong brand in terms of er, the ethos and the quality. At one million %. It just shows you had to unbelieve a product and loyal customers. That's what we had as a very loyal base. We didn't acquire any new customers really. We were just relying on our current customers constantly reordering. And without going i into too much detail, mister flight, i just didn't, in my opinion, this is when you still

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