103 - Ash White - The Dark Side of ECOM - Scaling Hera To £33 Million
The Frankie Lee Podcast
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Brand Owners Are Trying to Diversify Their Incomes
After speaking with a lot of or econ brandowners, like lately, a lot of em are trying to get extra streams of revenue. They're there trying to get their brands into stores o as to diversify the streams of income. Back in the day, when i was doing it, all the majority was, you know, you make your brand, you then get into department stores. Dhey, then sal you brand for you, and that's how you gatekeepers. But now people are going nto stores, which even myself, i up like, yes, i'd go into stores as well now. And so, yohad see, stuck to the director consumer throughout
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