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103 - Ash White - The Dark Side of ECOM - Scaling Hera To £33 Million

The Frankie Lee Podcast

CHAPTER

How Long Should Someone Keep a Brand Inhouse?

When it starts alike, it's whenever you can't keep on top of it. You get angry customers now because they're ot geting a good response time. And remember, you need to make sales and not piss money down the drain at the same time. I think we've got with your story is its you done it so organicallyit can't have evolved as it's evolved. So for me to spend that amount of money on gas had a gigantic impact on the brand from d one ros ofice having that 25 grand to day and spent on a two grand influence wouldn't do. But as well, i know i had, in my mind, no control over timing,

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