4min chapter

The Frankie Lee Podcast cover image

103 - Ash White - The Dark Side of ECOM - Scaling Hera To £33 Million

The Frankie Lee Podcast

CHAPTER

I've Done All This Stuff, Don't Roll the Dice, Just Do It.

"I wanted money in my bank for security. Like, the economy's clearly going to farkin shet," he says. "You rebuild it, i'll exin. If you get happy days, i'll take half of what i want now,. And then i'll wait for the other half while sho rebuild it and put money into it." He adds: 'It did piss me off that I spent eight years building a brand' The draper is set to launch his own clothing range next year.

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