3min chapter

The Frankie Lee Podcast cover image

103 - Ash White - The Dark Side of ECOM - Scaling Hera To £33 Million

The Frankie Lee Podcast

CHAPTER

Don't Buy You, Just Suw You, Right?

"I was getting these offers from on of these companies, and my gutwas, don't go into them," he says. "They want like, six figures intemds, like payment to go away." He met with superdry founder Julian dunton who offered him an equity stake in the company. But after a lot of back-and-forth they decided it would be 'foolish' not to buy out levis first. The pair now live together in London's exclusive Knightsbridge neighbourhood.

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