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103 - Ash White - The Dark Side of ECOM - Scaling Hera To £33 Million

The Frankie Lee Podcast

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You've Got to Find the New Thing.

i think too many people are trying to start brands on where the world has already been. You don't ne nug to int being first, of gives you a big advantage. But there's also brands which, you know, it was quite funny, caue i when ofshero brought out the jeans and stuff. It didn't six months, maybe 12 months, then you start seeing all the other bedroom brands bring out these geans. I proved the concept. There's always going to be something what's new. yhoyu just got o.

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