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2Bobs—with David C. Baker and Blair Enns chevron_right

Big Clients Vs Small Clients

Nov 18, 2020
36:02
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1
Introduction
00:00 • 2min
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2
The Things That Make Big Clients Alluring
02:07 • 3min
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3
The Drawbacks of Big Clients
04:38 • 2min
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4
The Importance of Having an Internal Advocate
06:11 • 4min
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5
The Drawbacks of Too Big Clients
09:42 • 3min
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6
The Benefits of Big Clients in Competent Middleman and Politics
12:23 • 3min
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7
The Art of Creative Entrepreneurship
15:44 • 2min
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8
The Inefficiency Principle
17:37 • 1min
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9
How to Partner With Your Clients
19:06 • 3min
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10
The Importance of Having a Small Business
21:57 • 2min
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11
The Importance of Challenger Branding
23:33 • 3min
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12
How to Rally Up Your Procurement Department
26:50 • 2min
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13
How to Right Size a Company's Procurement Value
28:47 • 2min
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14
The Ideal Goldilocks Client
30:34 • 3min
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15
The Importance of Balance in Your Portfolio
33:10 • 3min
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Blair shares the tradeoffs creative firms have to deal with when pursuing firms of a particular size, and David gets Blair riled up again about procurement.

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