How to Partner With Your Clients

Smaller, innovative clients are more willing to treat you as a partner in maybe the definition that you as a listener would historically use. You know, I teach value-based pricing. And it's almost two and a half years since my book, Pricing Creativity, has come out. Listen, the idea that you're going to move from cost-based pricing tovalue-based pricing, universally wholesale, just put that out of your mind.