3min chapter

2Bobs—with David C. Baker and Blair Enns cover image

Big Clients Vs Small Clients

2Bobs—with David C. Baker and Blair Enns

CHAPTER

The Importance of Balance in Your Portfolio

David Baker: Go after the less glamorous businesses where you're not dealing with brand managers. Blair Enns: Look for these small entrepreneurial type organizations, but large enough to help create extraordinary value. David Baker: Balance out your portfolio and have some skin in the game. That's where you'll make your most money.

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