2Bobs—with David C. Baker and Blair Enns cover image

Big Clients Vs Small Clients

2Bobs—with David C. Baker and Blair Enns

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The Drawbacks of Big Clients

The sweet spot is when you get just big clients, but not so big that procurement is driving the procurement process. Other drawbacks are poor margins. Big money notoriety helps the logo wall. Sometimes you don't have to land as many of them because they just self renew.

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