
Big Clients Vs Small Clients
2Bobs—with David C. Baker and Blair Enns
00:00
The Benefits of Big Clients in Competent Middleman and Politics
I used to work for these big companies I would do consulting for them and I quit doing that a decade ago. You often, especially in CPG or in Europe, FMCG businesses, you get knowledgeable brand managers. They're not shooting from the hip; they're making some educated decisions. Small clients are kindred spirits on that subject of being always open to possibilities.
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