3min chapter

2Bobs—with David C. Baker and Blair Enns cover image

Big Clients Vs Small Clients

2Bobs—with David C. Baker and Blair Enns

CHAPTER

The Benefits of Big Clients in Competent Middleman and Politics

I used to work for these big companies I would do consulting for them and I quit doing that a decade ago. You often, especially in CPG or in Europe, FMCG businesses, you get knowledgeable brand managers. They're not shooting from the hip; they're making some educated decisions. Small clients are kindred spirits on that subject of being always open to possibilities.

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